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Alterna Caviar To Care For Your Hair

We are delighted to announce that Pure Hair Leamington is now offering the Caviar Collection from Alterna.

Known for their ground-breaking formulas, Alterna are at the forefront of luxury professional hair care. Continually innovating, Alterna addresses your hair dilemmas and helps combat daily stressors like environmental factors, chemical treatments and ageing.

Tailored to give you the most professional results, Alterna uses only pure, natural ingredients and all its products are free from parabens, sulfates, phthalates and other harsh additives.


Introducing the Alterna Caviar Collection

The key ingredient, Caviar Extract, contains strand-building proteins which target damage at a microscopic level to rebuild, resurface and restore hair.

Caviar Extract is an excellent source of:

  • Omega-3 fatty acids which infuse hair with moisture, elasticity and shine.
  • Vitamin C a proven anti-oxidant that prevents damage to the hair.
  • A powerful blend of marine botanicals to provide hair with exceptional moisture.


A Hollywood favourite

Alterna has attracted an A-List following including Julia Roberts, Katie Holmes and Victoria Beckham.

Renowned for her super glossy, luxurious looking locks, brand ambassador Katie Holmes was blown away by the results…

“When I first used Alterna, I knew there was something special about their products because of how much healthier, shinier and smoother my hair looked and felt after just one use. If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation.”


The right Alterna Caviar products for your hair


Caviar Replenishing Moisture Shampoo & Conditioner

A luxurious cleanser & conditioner that improves the overall appearance of dry, damaged, brittle hair and works to restore moisture while protecting hair from colour, daily stresses & future damage. Hair is smoother, softer & shinier looking after just one use.

Caviar Repairx Instant Recovery Shampoo & Conditioner

Prevents up to 95% of breakages. A restorative paraben, sulfate and sodium chloride-free shampoo & conditioner that transforms severely damaged hair, intensely nourishing & repairing each individual strand.

Alterna’s “free from philosophy really resonates with me” Katie Holmes


Caviar Anti-Aging Miracle Multiplying Volume Mist

A multi-tasking treatment styler that nourishes, replenishes and preserves the health of each hair strand, while delivering 2x the volume. Long lasting style holding power from the roots to the ends with a touchable soft feel.

Caviar Anti-Aging Bodybuilding Thick & Full Volume Mousse

A lightweight treatment styling mousse that is clinically proven to thicken and strengthen your hair and increase the diameter of each hair strand. Leaves your hair looking and feeling healthy with an abundance of volume.

Caviar Anti-Aging Bodybuilding Volume Shampoo & Conditioner

This daily volumising cleanser and conditioner build thickness, volume and protect colour from root to tip.


Ask your Pure Hair stylist about the Alterna Caviar Collection next time you’re in the salon and see the results for yourself.

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